KOC HUB - Unleash Your KOC Performance Through Data Mastery
An all-in-one platform for data-driven e-commerce insights with user-friendly dashboards and admin tools for efficient management
Highlight
Industry
Social Media
Duration
6 months
Services
Web App Development
Data, Analytics & AI
Clients
Maybelline Vietnam
Nerman
Members
Phuong Trang
Content Writer
Ngoc Nguyen
Content Writer
Minh Hieu
Developer
Minh Thong
Developer
Hoang Cuong
Developer
Ba Trong
Tech Lead
Quang Tuan
UI/UX Designer
Thanh Duong
Business Analyst
Tung Ba
Developer
Quang Anh
Developer Operation
+15
Company Overview
Maybelline, known as Maybelline New York, is a cosmetics brand specializing in affordable makeup products. Maybelline has expanded to more than 129 countries worldwide and has since become one of the most beloved cosmetic brands in Vietnam. For their influencer marketing strategy, Maybelline Vietnam needs to collaborate with hundreds of Key Opinion Consumers (KOCs) .
Problem
01
Complex Evaluation Data: With so many metrics, they face challenges managing and evaluating the results of KOC partnerships
02
Excessive time: It requires excessive time to check all the metrics and content quality
